Component C ― Integration of MSMES in Value Chains

Component C works on increasing income and employment of Micro, Small and Medium enterprises (MSMEs) and supporting Entrepreneurs by integrating them into progressive value chains to facilitate development.

Component C focuses on providing technical support to the five selected value chains: dairy products, fisheries, ready-made garments, plastic industry, and automotive feeding industries. SEED’s support includes a variety of impactful interventions, including market-needs identification, sustainable integration of MSMEs into large buyers’ supply chains (both locally and internationally), the creation of online business directories, and the development of market information systems (MIS).

Component C supports the growth and development of MSMEs in Egypt and integrates them into existing progressive value chains which include formally linking MSMEs to Large firms and Enterprises as well as providing services to the value chains as a whole.


  • Integrated 211 enterprises from SEED’s five selected value chains into larger supply chains through supporting their participation in local and international exhibitions as well as matchmaking events.
  • Our supported MSMEs concluded deals amounting USD2.78 million.
  • Launched the Egyptian Textile Directory in collaboration with the Egyptian Textiles Centre (ETC).  The Egyptian Textile Directory is an electronic directory for the textile and RMG VC, in both English and Arabic, which allows MSMEs in the textiles and RMG VC to integrate easily by providing access to reliable and updated digital directories of more than 5,000 enterprises, companies, associations, and other stakeholders.
  • Launched “”, the first dairy MIS in Egypt, in collaboration with the Knowledge Economy Foundation.  The first phase of the system includes data on over 3,000 MSMEs in the dairy sector from Gharbeya and Damietta governorates, including dairy farmers, veterinarians, milk collection centers, dairy processors, etc…
  • Supported the Egyptian export e-commerce MIS Yalla Nsadar to enhance the direct promotion of Egyptian products in international markets.
  • Provided capacity building trainings to around 86 MSMEs on sales and marketing, export awareness as well as various technical trainings.
  • Supported four CSR initiatives launched by five large private firms in a total amount of USD $805,000. Moreover, USAID’s SEED has increased the financial management knowledge of 50 MSMEs and met SEED’s partners’ needs through improving the legal knowledge of 12 supported incubators.
  • Provided 24 Training Sessions on Backward and Forward Linkages.
  • Conducted 8 MSME Buyers Conferences and 9 Matchmaking Event.
  • Designed and started implementing a program that aims at the development, compliance and conformance of SME’s products with the NFSA requirements, to boost export potential, and consequently, market sustainability. This is being done in partnership with in partnership with the MSME Development Agency (MSMEDA) and the FEI, the Chamber of Food Industries (CFI) and the Food Safety Standards Authority (NFSA).

The Team

Dalia El-Molla – Integration of MSMEs in Value Chains Team Lead

Dalia has over 18 years of experience in capacity building and developmental activities such as strategic process improvement, client relationship management, business analysis and value chain integration. She developed sound business relationships with key stakeholders across the Egyptian MSME ecosystem during her multiple long and short-term assignments with various USAID funded projects.

Her experience as a Business Development Expert combined with her engineering background provided her with a thorough understanding of how to initiate and monitor the implementation of mega-industrial projects.

Suzan Labib – Market and Information Linkages Senior Advisor

Suzan is a professional international business expert. Her distinguished international experience has allowed her to create and maintain business relationships, manage events, lead on different business activities and produce numerous market researches. She assisted many international companies to export by providing sector information and market research and analysis, in addition to problem-solving services.


Mohamed Nabil – Value Chain Development Advisor, Dairy and Fisheries

Mohamed is a strategic development expert with a track record in Socio-economic development and served as advisor to United Nation organizations, consulting firms and private sector for more than 18 years. His expertise extends from strategic planning, decision making, leadership, supply chain, value chain development and food security. He has a strong network with governmental organizations, NGOs, and international entities, and was one of the team in charge for piloting and benchmark the Global Food Safety Initiatives GFSI requirements at the Egyptian context. He is a certified auditor on HACCP, Food Safety, BRC, GLOBAL Gap, SEDEX and other management systems.  Mohamed holds a Total Quality Management Diploma and is a food Safety certified expert from CIEH.

Wael Gamaleldin – Value Chain Development Advisor, Ready Made Garments

Wael has over 18 years of international experience in global sourcing, quality assurance, supply chain management and product development with a focus on textiles and ready-made garments value chains. Wael’s background granted him a wide experience in developing MSMEs and deep knowledge of value chain challenges in Egypt. He has a Master’s Degree in Textile Value Chain Management at University of Borås, Sweden, one of Europe’s leading schools of textiles.

Mohamed Husseiny – Value Chain Development  Advisor, Plastics/Auto Feeding Industries
Hebatallah Noureldein – Corporate Social Responsibility (CSR) Advisor

Hassan El Badawy – Value Chains Technical Coordinator

Hassan is currently the value chains technical coordinator for integrating MSMEs into progressive value chains. He is a Political Science graduate from The American University in Cairo.