Component C

USAID SEED’s Component C works on increasing employment and income of micro, small, and medium enterprises (MSMEs) and supporting entrepreneurs by integrating MSMEs and entrepreneurs in progressive value chains to facilitate MSME development. The most effective method to support the growth and development of MSMEs in Egypt is to integrate them into existing progressive value chains, which will include formally linking MSMEs to large firms and enterprises as well as providing services (e.g., market information and training) to the value chains as a whole.


MSMEs face numerous challenges when integrating into progressive value chains, including: limited access to reliable market information; inadequate skills, tools, and processes to act on market opportunities; and limited access to finance. MSMEs will be better integrated into value chains because sector/industry associations will have the capacity to support MSMEs as part of a continuous learning effort and to provide reliable and timely market information.

Dalia El-Molla
Team Lead – Integrating MSMEs and Entrepreneurs into Progressive Value Chains

Ms. El-Molla has over 18 years of experience in capacity building and developmental activities ranging from strategic process improvement, client relationship management, business analysis, and value chain integration. Having worked with multiple donor organizations, public institutions, and private companies of all ranges, Ms. El-Molla developed both and understanding of, and relationships with, key stakeholders across the Egyptian MSME ecosystem. During her multiple long and short term assignments with various USAID funded projects, Ms. El-Molla developed an understanding of technical skills development, service delivery, work plan analysis, monitoring and evaluation, stakeholder integration, and project management.

As a result of her long working experience as a Business Development Expert plus her Engineering Background, she has also a thorough understanding of how to initiate and monitor the implementation of mega-industrial projects, including how to select projects and lead in their development and how to revitalize business performance, specifically through assessments and implementation of strategic process improvements.

Ms. El-Molla’s long list of accomplishments includes having created matchmaking events that linked MSMEs with larger firms, in the selected sub-sector value chains, in order to generate commercially viable and sustainable business linkages. Furthermore, she heavily engaged with public and private sector partners, including but not limited to the industrial chambers, investment associations, businessmen’s associations, financial institutions, government officials at national and local levels, and other service providers to improve their ability to provide services to MSMEs and create better investment opportunities.

For more information, please contact:


Ahmed Korachy
Value Chain Development Advisor, Plastics & Automotive Feeding Industries

Ahmed graduated from the Faculty of Engineering – Ain Shams University in 2004, he has over ten years’ worth experience in manufacturing and supply chain fields combined with studies in lean manufacturing and supply chain management, as Ahmed is certified in production and inventory management (CPIM) and lean six-sigma green belt.

Before joining USAID-SEED he was the Material Handling Supervisor at General Motors Egypt. Prior to that he was also a Teaching Assistant at the Faculty of Engineering, Ain Shams till 2007.

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Mahmoud Emara, Ph.D.
Value Chain Development Advisor, Dairy & Fisheries

Dr. Emara received his Ph.D. in Food Safety and Microbiology from the Faculty of Science, Al-Azhar University in 2014. He also has about 10 years of experience in food safety and quality, working as an auditor, a consultant and a Highfield – UK approved – trainer for food safety, HACCP and Effective auditing & inspection techniques for different accounts from the food sector as catering, hospitality or food industries.

He also a certified manager of quality / organizational excellence from the American Society of Quality (ASQ). Prior to USAID’s SEED Project, Dr. Emara managed different accounts while working at the Arab Health and Development Corporation (AHDO) where he established food safety systems, monitored implementation & progress and delivered different consultations and training programs.

As our Value Chain Development Advisor for Dairy & Fisheries his role is to support these two sectors through creating a needs assessment map and coming up with innovative solutions towards overcoming the obstacles facing MSME development and growth.

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Wael Gamaleldin
Value Chain Development Advisor, Ready Made Garments

Wael is a Textile Engineering graduate of Alexandria University, Egypt with over 18 years of international experience in Global Sourcing, Quality Assurance, Supply Chain Management and Product Development within textiles and ready-made garments value chains inside and outside Egypt. He also has a Master’s in Textile Value Chain Management at University of Borås, Sweden, one of Europe’s leading schools of textiles. He had also worked as an advisor for the ITC, Geneva. Wael’s background granted him a wide experience developing MSMEs and deep knowledge of value chain challenges in Egypt

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Mostafa Othman
Corporate Social Responsibility Technical Advisor

Mostafa Othman graduated with a bachelor’s degree in Business Administration – English Section from Cairo University. He has over 5 years of experience in the field of Corporate Engagement. Before joining our team, he was the program assistant at Exports Project, International Labour Organization. His role was to manage the implementation of social compliance standards in exporting factories within three main industries “Ready Made Garments, Textile & Food”.

Prior to the ILO, Mostafa worked at Takatouf Foundation, the CSR arm of PricewaterhouseCoopers – PwC as a program assistant of the Sharek corporate volunteerism platform. Before that, he was a fellow at Lazord Academy, which supports the design, implementation, and development of experiential and educational programs for young professionals in the Mediterranean region. Mostafa holds a professional certificate of Project Management from Riti – Regional Information Technology Institute.

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Suzan Labib
Senior Advisor, Market and Information Linkages

Suzan is a professional international business expert.  Her experience includes managing business development in the private sector, acting as the Senior Policy Officer for Economic and Trade Affairs at the Embassy of the Netherlands in Cairo and an Adviser, Trade & Investment at the British Embassy Cairo for more than 12 years as well as the Marketing Manager at KOTRA, the Commercial Office of the Korean Embassy.

This distinguished experience in international bodies allowed Suzan to create and maintained business relationships, manage a lot of events, lead on different business activities and produce dozens of market researches. She assisted a lot of international companies to export by providing sector information, market analysis, market visits as well as troubleshooting and problem-solving services.

Suzan holds a Master’s degree in Business Administration from Maastricht School of Management (the Netherlands), a Project Management Diploma and an Advanced Certificate in Trade from the Institute of Export (UK). She originally graduated from the Faculty of Commerce and Business Administration.

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Hassan Elbadawy
Technical Coordinator

Hassan is a Political Science graduate from The American University in Cairo. He is currently the value chains Technical Coordinator for integrating MSMEs into progressive value chains.

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Nourhane Ahmed
Program Assistant

Nourhane graduated with a double bachelor’s degree in Political Science from the French Section of Cairo University’s Faculty of Economics and Political Science and Paris 1 Panthéon Sorbonne University. She is currently the Program Assistant for Component C of USAID’s SEED Project.

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