Component A

Component A

Stimulating Entrepreneurship

Component A of USAID’s Strengthening Entrepreneurship and Enterprise Development (SEED) project works to stimulate entrepreneurship among youth and women by strengthening the capacity of the different counterparts as well as the services provided to aspiring or existing entrepreneurs.

This component focuses on building and strengthening the ecosystem in disadvantaged areas. It aims to increase awareness about entrepreneurship as a career choice and as an ultimate way to economic growth. Component A does so through increasing entrepreneurship education in schools and universities, mentoring services, and increasing access to incubators and accelerators and other entrepreneurial services.

Component A works with the different partners of the ecosystem to ensure improved management practices, technical capacities, sustainable business models, and bigger networks are available to serve all type of entrepreneurs and start-ups. An integral part of Component A’s mandate is gender inclusion and encouraging more youth and women to pursue an entrepreneurial career.


The Team:

Nashwa Ali
Entrepreneurship Development Team Lead

Nashwa has spent most of her career working with multinational corporates on strategic planning, project management, marketing, employer branding, and event management. She has managed local and regional markets for PepsiCo, Shell, and GE. After leaving GE, Nashwa decided to shift to the development sector, where she aims to contribute to the well-being of her country from a new angle. She is now leading the entrepreneurship development team within the SEED project. Nashwa is a graduate of Ain Shams University, Al Alsun faculty.


Christine Sedky
Entrepreneurship Development Senior Advisor

Christine a bachelor’s degree in economics and international relations from the University of Southern California, a master’s degree in international development from the American University, and an MBA from Columbia University. Her previous work experience includes the World Bank in Washington, DC, and the World Economic Forum in Geneva, as well as starting her own ventures and nonprofit organization. She is passionate about start-ups, cultural heritage, and baking.


Mohamed Sultan
Incubators & Accelerators
Senior Advisor

With more than 15 years’ experience in strategic project management and corporate finance, Mohamed is currently leading SEED’s technical assistance to private and public stakeholders to improve services offered to early-stage entrepreneurs, including strengthening existing and fostering the establishment of new business incubators/accelerators.

Mohamed is a graduate of the Faculty of Commerce (English Section) at Aim Shams University, where he majored in accounting. He also holds an international MBA from Instituto de Empresa (IE) of Madrid, Spain.


Shereen Mady
Private Sector Advisor

Shereen holds a bachelor’s degree from the Faculty of Economics and Political Science at Cairo University. Her previous work experience includes IBM MENA, PWC Egypt, FGF NGO, and Sharek (a joint venture between UNDP Egypt and private-sector companies).


Omar Rabie
Incubator & Accelerators Advisor

Omar is a lawyer with a background in corporate law and extensive experience in social entrepreneurship projects. He provides legal advice to social enterprises, start-ups, and non-profit organizations. He has over five years of professional experience in social innovation and entrepreneurship in Egypt and is working toward a career to promote the development of building up the capacities of enterprises and start-ups in the MENA region. Omar earned his Bachelor of Law from Cairo University and is a M.Sc. candidate in Euro-Mediterranean studies at the Faculty of Economics and Political Science, Cairo University, and a diploma in social innovation management from the UPeace Center for Executive Education in Costa Rica. In 2016, he earned his post-graduate certificate in social innovation management from the Amani Institute in Nairobi, Kenya, where he also spent his legal apprenticeship at IKM Advocates, DLA Piper Africa.


Omar Abou El-Gheit
Program Assistant

Omar graduated with a bachelor’s degree in political science from the American University in Cairo. He has experience working in the services industry as well as the renewable energy industry. His work at SEED focuses on developing and supporting entrepreneurs who are hoping to enter the start-up scene in Egypt.